Seasonal concessions

Please note: We are currently marketing our winter 2021 season concessions. The deadline for winter applications is Sunday 12th September 2021, with successful applicants informed by the end of September. Any pitches displayed below are now available for application. For further details about any of these available pitches, please email: concessions@adur-worthing.gov.uk


About concessions

As part of the continuing Seafront Investment Plan, the Place and Economy Team aims to identify, develop and maximise additional commercial opportunities, including the enhancement of existing facilities, services and attractions. The provision of new facilities will be encouraged to promote and enhance the character of the designated activity zones.

The definition of a concession covered by a Seasonal Concession Licence will be:

“A temporary consent to trade from Council owned land, where no Council building for exclusive use or significant occupation takes place”.

Any request requiring a business lease or a formal tender will continue to be dealt with by the Councils' Property Team. Any Seasonal Concession Licence offered by the Council grants the Licensee the right to use the Site in common with the Council and members of the public for the purpose defined by the Licence. The Council may suspend or vary operation of the concession subject to the licence on 24 hours' notice or immediately in the event of an emergency if repair works to the Council's land, promenade or the adjoining foreshore are to be carried out, or if a public event is to take place.

In Worthing, the area for Seasonal Concessions includes the length of the seafront from Western Road in the east to Goring Gap in the west. Each year we have a number of returning concessions, covering a variety of offers including mobile refreshments, fresh seafood and water sports.

In Adur, whilst there is no formal promenade, there are opportunities for concessional activities within the parks and by the river, as well as on the coastline at Shoreham and Southwick.

All operators are required to submit copies of their:

  • PUBLIC liability insurance to cover a minimum of £5 million
  • a risk assessment for your business
  • a Duty of Care Waste Transfer Note
  • a COVID-19 Safety management assessment
  • Power used for the concession unit (battery, gas, solar, diesel / petrol generator)

    Note: Generators will only be permitted in exceptional circumstances where no other means of power are available. Alternative means of power including solar and battery power should be considered in the first instance. Where diesel or petrol generators are to be used then the noise from these shall not exceed 50dB LAeq at the nearest boundary to noise sensitive premises

In addition to these documents, all food and drink providers are required to provide copies of their:

  • food Business Registration
  • food Hygiene Inspection Rating
  • any relevant Hygiene/Food training certificates and qualifications
  • gas/electrical safety certificates (where applicable)

All water sport operators are required to provide copies of their:

  • valid BKSA/IKO or equivalent instructor certificate
  • any relevant training certificates including First Aid

See also: Map of all the concession locations (below)

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Concessions Policy

The policy is very much a live document, which will be reviewed regularly, and will apply to all concessions granted for operation along the promenade and seafront, and in the surrounding parks, gardens and open spaces owned by Adur & Worthing Councils.

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Concession Licence Fees

In 2019, the fee for a Concession Licence was standardised according to the use, although when a new pitch is introduced, a promotional fee may be arranged. Annually, at the Council's discretion, fees may be reviewed and be subject to an increase of up to 5%.

All net income gained from concessions revenue is ring-fenced for reinvestment into future regeneration projects along the seafront and in the public parks across Adur and Worthing respectively.

An administration fee of £55.00, full payment for the agreed licence period and any legal costs incurred in preparation of the licence, is required in advance of the start date by the applicant, unless an instalment plan has been agreed.

Concession Licence Fees 2021
TypeAnnual FeeSummer Season
(Apr to Sept)
Winter Season
(Oct to Mar)
Monthly FeeDaily Fee
Food, Refreshments
& Seafood/Fish Sales
£2,765.00 £1,655.00 £1,110.00 Off-peak: £185.00*
Jun/Jul/Aug: £370.00*
N/A
Ice Cream Vans
(Promenade)
N/A £4,750.00** N/A Only by arrangement N/A
Ice Cream Vans
(all other locations)
N/A £2,750.00** N/A Only by arrangement N/A
Ice Cream Carts
and Trikes
N/A £1,655.00** N/A Only by arrangement N/A
Leisure, incl.
Water Sports,
Arts/Crafts
N/A £1,100.00*** N/A N/A £15.50***

Please note:

* for Food, Refreshments and Seafood/Fish Sales:

  • Peak: is June, July and August
  • Off peak: is the rest of the year

** for Ice-Cream Concessions:

  • the standard annual season will be from Good Friday or 1st April (whichever is first) to October inclusive

*** for Water Sports:

  • the summer season will be March to October inclusive. The daily rate applies only to Water Sports applies for a second instructor which must be agreed in advance.

For all pitches:

  • The Council reserves the right to charge an enhanced fee for premium pitches, categorised by being adjacent to high footfall year-round attractions.
  • VAT is charged where applicable. Usually, VAT only applies to 'ambulatory' concessions.
  • A deposit of £50.00 is payable upon collection of an access key where required. This is refundable when the key is returned.

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Concession locations: Clusters and Pitches

In Worthing: we have 36 seafront pitches and 5 park pitches available for concession use. Our Property Team also manage the leasing of Council owned property including the seafront kiosks.

In Adur: whilst there is no formal promenade, we have 12 pitches available for concessions within the parks and by the river, as well as on the coastline at Shoreham and Southwick.

Each concession cluster has a number of pitches within the location, with some clusters suitable for more than one category of concession. For further details please view the map and list below:

Concession Categories

  • Food: Pizzas, Donuts and Crepes, Wraps/Paninis, Gourmet Burgers/Sausages, Rice boxes, Street Food, Vegan alternatives, etc
  • Refreshments: Drinks including teas, coffees, soft drinks, light snacks (biscuits, cakes, pastries, etc), n.b. alcohol sales by arrangement with the licensing unit
  • Ice-Creams: either from a van, small unit or hand-cart/trike, serving artisan ice-creams, soft-serve and lollies
  • Leisure, Arts & Crafts: Leisure including kite-surf tuition, paddle board and kayak hire and instruction, trampolines, inflatables, cycles, etc; Arts and Crafts, including performance, face painting, hair braiding, hand-made accessories, beach goods, local produce (non-food), etc
  • Seafood and Fish Sales: either as a concession unit or as ancillary sales from an existing fish sales locker registered with a local fisherman

List of available Concession Pitches for Winter 2021

(As of 20th August 2021)

Available pitches are listed below by 'Cluster' or location running east to west, along with the type(s) of concessions suited to that location:

In Adur:

  • Shoreham Beach Cluster: 1 x available pitch:
    • Food and/or Refreshments
  • Adur River Cluster*: 1 x available pitch:
    • Food and/or Refreshments
  • Coronation Green Cluster*: 1 x available pitch:
    • Food
  • Kingston Lighthouse*: 1 x available pitch:
    • Food and/or Refreshments

In Worthing:

  • Travelodge Cluster: 1 x available pitch:
    • Food
  • Heene Cluster: 1 x available pitch:
    • Food
  • Worthing Parks: 1 x available pitch:
    • Food and/or Refreshments (Pond Lane Park*)

(* denotes a promotional pitch for 2021, 30% fee discount)

See also: Map of all the concession locations (above)

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How to apply for a Seasonal Concession Licence

All of the pitches available for a licence will be marketed in February prior to the start of the season for summer season licences. Current licence holders and those who have requested to receive marketing updates about concessions will be emailed the relevant details once released. Similarly, and if there is demand, we will repeat the process for winter season licences in late August/early September.

Whilst we aim for all pitches to be licensed by the start of each season, it will be at the Councils' discretion to accept and award late applications throughout the year for any vacant pitches.

We are currently marketing our winter 2021 season concessions. The deadline for winter applications is Sunday 12th September 2021, with successful applicants informed by the end of September. If you wish to apply for a concession, please follow the link below to our online application system, noting that all applications can only be accepted online:

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Seasonal Concessions FAQs

What is a Seasonal Concession?

A temporary consent to trade from Adur & Worthing Council owned land, where no Council building is rented for exclusive use or significant occupation takes place. This includes anything from Ice cream vans to Water Sport activities, Art stalls and Food vendors. This differs from a permanent lease and only applies for the time the personal licence is agreed upon and only with the person named in the licence.

Where are the concession pitches located?

We have a wide range of locations in Adur and Worthing, available for different operators, including Food, Refreshments, Ice Cream, Leisure, Arts and Crafts, and Seafood/Fish. A full list of our pitches and their uses can be viewed on our Seasonal Concessions Pitches map available on our website.

I wish to trade at a different location to the ones listed, what should I do? 

If you wish to trade in an alternative position from those listed as our designated pitches, you may be interested in finding out more about Street Trading permits. Further information about street trading in Adur and Worthing can be found on our website. 

Can I sell alcohol under a Seasonal Concession licence?

A Seasonal Concession Licence does not permit you to sell or serve alcohol at any time. If you wish to offer alcohol you will need to apply for an additional licence through our Licensing Unit. This can be done via a Temporary Event Notice (TEN) if you only wish to offer alcohol occasionally, or for regular alcohol sales through a Personal or Premises Licence.

What do I require if I want to apply for a concession?

All operators are required to submit copies of their:

  • Public liability insurance to cover a minimum of £5 million
  • a risk assessment for your business
  • a Duty of Care Waste Transfer Note
  • a COVID-19 Safety management assessment

In addition to these documents, all food and drink providers are required to provide copies of their:

  • Food Business Registration and Food Hygiene Inspection Rating
  • Details of how they power their unit (gas, electric, generator details)
  • Any relevant Hygiene/Food training certificates and qualifications
  • Gas/electrical safety certificates (where applicable)

All water sport operators are required to provide copies of their:

  • valid BKSA/IKO or equivalent instructor certificate
  • any relevant training certificates including First Aid

How much does a licence cost per season?

The cost of a particular licence is broken down into the designation, type of trade and all are factored to the season you are applying for as well as the length of time you wish to hold the licence. The full information can be found on our website under Concession Licence Fees.

When and how can I apply for a concession licence?

Applications for our summer season usually take place in February each year, to start from April, while winter applications are submitted in August to start in October. All applications can be made via our online application system, which will be linked to from our website during each application period. If a pitch remains available during a season, a written application can be considered by email to our Concessions Team outside of the application system.

Is electricity available at each Concession Pitch?

A few of our pitches do have access to an electricity point, which can be used by the allocated concession (recharges will apply for using this facility). However, we recognise that where an electricity point is not available, alternative means of power including solar and battery power should be considered in the first instance.

Generators will only be permitted in exceptional circumstances where no other means of power are available. Where diesel or petrol generators are to be used then the noise from these shall not exceed 50dB LAeq at the nearest boundary to noise sensitive premises.

The Councils have recently begun a review of generator usage with a view to encouraging alternative power sources and lowering the potential impact of generator use on the environment. 

How do I access the promenade or my allocated pitch if there is a gate or barrier?

Where access through a gate, barrier or bollard is required to travel to your allocated pitch, the loan of an access key will be arranged for your sole use. Please note that a deposit is required, and you will be required to sign an agreement confirming you take responsibility for and understand the importance of keeping the access point locked at all times once access has been attained to prevent any unauthorised access.

How do concession operators manage their waste? 

As a Council, we ensure that each of our concession operators holds a valid Duty of Care Waste Transfer Note, to confirm how their waste is managed. This not only confirms that business waste is being managed correctly and not disposed of within residential waste but also highlights how their waste is separated and recycled where possible.

In addition, we encourage our licensees to take an ecological and environmentally friendly approach to managing their waste, by recycling as much waste as possible, and only using recyclable or biodegradable products. Reusable cup schemes are encouraged, as are recycling points at each concession pitch. From summer 2021, the Council has increased its public recycling points along the promenade in Worthing to assist the public in being more responsible for their waste.

Can I promote my business rather than be a licensed concession?

Yes, we welcome applications from businesses wishing to promote their products and services. This is managed through our Promotional service and can be applied for separately through our website.

Please note that at present we only have four pitches available for Promotional Stands, with two in Adur at East Street Shoreham and Southwick Square, and two in Worthing at Montague Place and on the promenade near to The Beacon.

Any other questions:

If you have any further questions, please contact:

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Page last updated: 20 August 2021