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A commitment to culture - Adur & Worthing Cultural Strategy

Culture has become an increasingly vibrant and vital aspect of life across Adur and Worthing. Through harnessing the area's ambition for a robust and inspiring cultural offer, with support and funding from Arts Council England, a cultural strategy has been created as a living document which can grow and change with the locality.

The strategy, A Commitment to Culture, has drawn on public consultation, industry expertise and demographic data to create an overview and series of goals and priorities for Adur and Worthing. The strategy was presented to Adur & Worthing Councils in March 2016.

Priorities, actions and objectives include:

Theme: Feed the Soil
ActionObjective
Change perceptions of the role of culture To help local opinion-leaders understand how culture can drive progress
Young people identify dialogue and think tank processes To work with Youth Council, bringing together young people and charismatic cultural players
Social enterprise growth To work with umbrella voluntary liaison groups to help drive social capital
Community group collaboration Growth in wider voluntary/community collaboration
Theme:Celebrate the Underplayed
ActionObjective
Catalyst for Adur and Worthing movement To help local cultural players energise each other
Investigate and secure resource To invest in cultural business incubator, audience development and growth
Develop the brand To agree a compelling Adur and Worthing positioning and treatment
Theme:Hone the Best
ActionObjective
Run a competitive process by which the best talent emerges To design and oversee an objective process for promoting a hot-house of high quality competition
Sense-test and approve the Hone the Best process To ensure a robust process of selection is put in place, leading to sustained excellence
Theme:Cross-cutting themes
ActionObjective
Communications co-ordination To connect locally and to raise the profile externally
Stakeholder influencing To enlist key player support for the approach
Resource investigation To identify and secure resources to support the approach
Strategic alignment To influence and take into account other local strategic/socio-economic plans

For further details please see the full strategy.

See also:

Useful links:

Key contacts:

 

Lottery Funded - Arts Council England (small banner logo)

 

Lottery Funded - Heritage Lottery Fund and Big Lottery Fund (small banner logo)

 

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