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Website performance and statistics

Why do we collect website statistics?

The website statistics software only collects information about how our website is being used (eg the webpages visited, and the route(s) taken to get there).

The website statistics software does not collect information about you or any personal data you may enter on our site (eg it does not collect names and addresses in forms, account numbers, payment details, etc).

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What do we do with these website statistics and information?

Using these website statistics and information we can:

  • determine which areas of the site are most heavily used
  • improve the way our website works and navigates
  • detect and fix broken links and errors

This helps us to improve your user journey and experience of our website making it easier for you to find things and making it more efficient for you to use.

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What statistics products do we use?

We use the SiteAnalyze statistics product by SiteImprove to monitor page views and visitor numbers.

The statistics we collect are anonymous (so do not contain personal data about you) and allow us to improve the performance an navigation of our website

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Does the website statistics product set cookies?

Yes, but it doesn't store or collect personal information about you, only the pages that are visited.

Find out more about why we need to set cookies to collect website statistics.

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Website statistics - by year

Website statistics - Annual totals
MonthVisitsPage viewsUnique visitorsReturning visitors
2017 - up to end of August 825,826 2,564,725 435,759 50,279
2016 1,307,680 4,012,801 705,726 47,127
2015 1,061,480 3,575,299 579,324 35,615
2014 779,461 3,257,746 413,639 27,247
2013 692,939 3,522,134 376,388 11,521
2012 * 103,021 523,726 69,614 n/a

* Note: 2012 partial year only - current website was launched part way through October 2012

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Website statistics - by month (by year)

Website statistics - 2017
MonthVisitsPage viewsUnique visitorsReturning visitors
August 2017 106,913 323,415 72,659 23,081
July 2017 102,789 306,760 69,778 22,735
June 2017 113,691 337,281 77,899 25,100
May 2017 133,986 398,006 86,731 26,898
April 2017 117,417 340,012 79,074 23,318
March 2017 105,002 312,836 71,145 19,067
February 2017 89,327 270,517 61,062 17,474
January 2017 111,736 340,354 75,164 21,012
Website statistics - 2016
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2016 86,361 260,540 59,337 4,358
November 2016 95,488 293,801 65,279 4,554
October 2016 106,318 335,424 73,588 5,765
September 2016 114,836 336,449 77,955 6,659
August 2016 118,531 342,268 81,520 7,453
July 2016 111,275 319,863 75,290 7,840
June 2016 113,580 332,951 76,880 8,855
May 2016 148,210 463,937 98,987 12,080
April 2016 102,658 337,834 69,844 10,475
March 2016 107,080 350,168 74,228 12,326
February 2016 96,004 307,225 67,560 12,440
January 2016 107,339 332,341 75,138 17,953
Website statistics - 2015
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2015 87,336 263,431 62,702 3,349
November 2015 81,140 257,027 57,308 3,277
October 2015 87,444 282,072 61,622 3,989
September 2015 91,585 307,386 62,866 4,891
August 2015 96,798 311,447 67,895 5,741
July 2015 98,406 332,477 66,480 6,317
June 2015 89,238 307,977 61,178 6,711
May 2015 110,493 370,020 75,489 9,379
April 2015 92,027 326,141 63,649 9,574
March 2015 81,311 286,662 57,188 9,039
February 2015 65,530 237,856 46,372 8,840
January 2015 80,172 292,803 55,725 13,503
Website statistics - 2014
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2014 67,423 241,435 48,595 2,706
November 2014 63,924 247,292 45,312 2,749
October 2014 66,035 269,503 45,292 3,424
September 2014 62,542 253,892 41,963 3,796
August 2014 68,118 274,187 45,858 4,469
July 2014 66,746 260,829 44,549 4,797
June 2014 62,040 244,149 41,513 5,064
May 2014 76,547 317,402 50,453 6,764
April 2014 66,161 296,381 44,203 6,837
March 2014 61,987 266,747 41,043 6,759
February 2014 53,066 253,301 35,639 7,039
January 2014 64,872 332,628 41,726 11,521
Website statistics - 2013
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2013 50,580 254,539 34,294 1,212
November 2013 55,287 270,030 36,748 1,246
October 2013 67,962 344,574 44,719 1,687
September 2013 55,574 295,961 36,642 1,713
August 2013 58,092 302,100 39,100 1,878
July 2013 60,428 312,739 40,073 2,245
June 2013 54,628 285,627 36,889 2,357
May 2013 62,297 346,520 40,511 3,063
April 2013 61,334 326,577 42,638 3,498
March 2013 59,220 275,814 43,968 3,530
February 2013 48,605 230,181 35,784 3,664
January 2013 58,932 277,472 43,381 6,162
2012
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2012 40,629 191,636 30,819 0
November 2012 41,945 215,650 29,774 0
October 2012 * 20,447 116,440 15,402 0

Note: October 2012 partial month only - current website was launched part way through October 2012

Definitions:

Visits: A visit is defined as a series of page requests from the same uniquely identified visitor with a time of no more than 30 minutes between each page request.

Page views: A page view is a count of how many times a page has been viewed on a website or the chosen group within the chosen period of time. All page views are counted no matter how many times a user has visited the website in the chosen period of time.

Unique visits: The total number of unique visitors during the selected period. Cookies are specific to browser and device which means that if a visitor is visiting your website using a different browser or device than before, or has deleted or never accepted the cookie, then that person will be seen as a new unique visitor even if that is not the case.

Returning visitors: A returning visitor is a user that has visited your website and is now returning. Please, treat this metric with caution and look at trending rather than absolute values. Cookies are specific to browser and device which means that if a returning visitor is using a different browser or device, or has deleted or never accepted the cookie, then they will be seen as a new visitor even if that is not the case.

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