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site performance and statistics

Why do we collect website statistics?

The website statistics software only collects information about how our website is being used (eg the webpages visited, and the route(s) taken to get there).

The website statistics software does not collect information about you or any personal data you may enter on our site (eg it does not collect names and addresses in forms, account numbers, payment details, etc).

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What do we do with these website statistics and information?

Using these website statistics and information we can:

  • determine which areas of the site are most heavily used
  • improve the way our website works and navigates
  • detect and fix broken links and errors

This helps us to improve your user journey and experience of our website making it easier for you to find things and making it more efficient for you to use.

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What statistics products do we use?

We use the SiteAnalyze statistics product by SiteImprove to monitor page views and visitor numbers.

The statistics we collect are anonymous (so do not contain personal data about you) and allow us to improve the performance an navigation of our website

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Does the website statistics product set cookies?

Yes, but it doesn't store or collect personal information about you, only the pages that are visited.

Find out more about why we need to set cookies to collect website statistics.

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Website statistics - by year

Website statistics - Annual totals
MonthVisitsPage viewsUnique visitorsReturning visitors
2018 -  up to end of March 267,671 850,126 164,764 35,268
2017 1,139,588 3,563,320 594,497 53,959
2016 1,099,144 3,444,395 615,671 45,859
2015 994,311 3,493,624 541,236 35,459
2014 714,290 3,088,991 382,347 27,173
2013 646,785 3,187,960 368,940 11,201
2012 * 94,602 448,041 67,507 n/a

* Note: 2012 partial year only - current website was launched part way through October 2012

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Website statistics - by month (by year)

Website statistics - 2018
MonthVisitsPage viewsUnique visitorsReturning visitors
March 2018 91,026 279,591 64,466 19,888
February 2018 78,757 249,556 55,647 17,345
January 2018 97,888 320,979 67,986 21,391
Website statistics - 2017
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2017 74,884 249,127 54,559 17,588
November 2017 77,535 236,554 55,687 17,311
October 2017 84,119 262,509 59,756 18,685
September 2017 87,230 263,475 60,322 20,307
August 2017 106,913 323,415 72,659 23,081
July 2017 101,914 305,670 69,553 22,658
June 2017 112,585 335,923 77,638 24,985
May 2017 121,507 383,369 79,879 25,922
April 2017 105,452 326,013 72,175 22,443
March 2017 91,768 297,132 63,264 18,103
February 2017 78,347 257,518 54,685 16,556
January 2017 97.334 322,615 67,352 19,883
Website statistics - 2016
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2016 74,401 245,901 52,806 16,737
November 2016 79,199 255,554 57,346 17,228
October 2016 89,236 291,174 65,724 19,189
September 2016 96,270 286,325 69,223 20,414
August 2016 99,988 292,617 72,440 20,428
July 2016 91,120 264,528 63,372 19,395
June 2016 92,803 276,451 66,109 20,234
May 2016 129,071 406,802 89,605 23,246
April 2016 85,763 282,609 61,451 17,021
March 2016 89,546 288,703 65,467 17,111
February 2016 78,937 251,890 58,729 14,863
January 2016 92,810 301,841 67,622 17,184
Website statistics - 2015
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2015 76,741 251,278 56,345 14,925
November 2015 73,860 248.756 52,575 14,169
October 2015 79,142 272,170 56,177 15,518
September 2015 83,404 297,595 57,700 17,111
August 2015 89,219 302,306 62,939 17,872
July 2015 90,270 322,044 61,241 17,980
June 2015 82,645 299,804 56,848 17,159
May 2015 104,202 362,368 71,498 20,488
April 2015 90,526 324,088 63,043 17,170
March 2015 80,636 285,442 56,897 13,954
February 2015 64,934 236,868 46,098 11,761
January 2015 78,732 290,905 55,257 13,370
Website statistics - 2014
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2014 65,913 239,367 48,054 10,603
November 2014 61,021 242,137 43,214 9,693
October 2014 59,452 250,286 41,130 10,980
September 2014 55,131 230,799 37,577 11,215
August 2014 59,828 244,783 40,777 12,241
July 2014 60,799 247,689 41,042 11,916
June 2014 56,216 232,944 38,241 11,688
May 2014 68,722 298,624 45,973 13,385
April 2014 58,735 276,664 40,079 11,508
March 2014 55,135 251,070 37,314 10,086
February 2014 49,273 244,326 33,338 9,137
January 2014 64,077 330,199 41,401 11,452
Website statistics - 2013
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2013 49,801 252,668 33,890 9,735
November 2013 53,696 261,651 36,149 10.125
October 2013 61,619 299,962 43,307 11,070
September 2013 50,306 259,878 35,406 9,888
August 2013 53,430 271,519 37,960 9,827
July 2013 55,621 282,302 38,954 9,874
June 2013 50,751 259,049 36,065 9,325
May 2013 58,117 316,737 39,591 9,846
April 2013 57,313 297,060 41,712 8,519
March 2013 55,697 245,287 43,080 6,787
February 2013 45,340 198,658 34,976 5,453
January 2013 55,100 243,155 42,526 5,874
2012
MonthVisitsPage viewsUnique visitorsReturning visitors
December 2012 37,894 167,201 30,075 3,804
November 2012 37,992 183,283 28,524 2,135
October 2012 * 18,719 97,540 14,841 0

* Note: October 2012 partial month only - current website was launched part way through October 2012

Definitions:

Visits: A visit is defined as a series of page requests from the same uniquely identified visitor with a time of no more than 30 minutes between each page request.

Page views: A page view is a count of how many times a page has been viewed on a website or the chosen group within the chosen period of time. All page views are counted no matter how many times a user has visited the website in the chosen period of time.

Unique visits: The total number of unique visitors during the selected period. Cookies are specific to browser and device which means that if a visitor is visiting your website using a different browser or device than before, or has deleted or never accepted the cookie, then that person will be seen as a new unique visitor even if that is not the case.

Returning visitors: A returning visitor is a user that has visited your website and is now returning. Please, treat this metric with caution and look at trending rather than absolute values. Cookies are specific to browser and device which means that if a returning visitor is using a different browser or device, or has deleted or never accepted the cookie, then they will be seen as a new visitor even if that is not the case.

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