Exploring Worthing town centre

Worthing is a town full of character, creativity and independent spirit. Whether you're visiting for the first time or have lived here for years, there's always something new to discover.

New wayfinding monoliths have been designed to help you explore the town more easily while encouraging you to venture beyond your usual route. More than just maps and directions, they act as welcoming landmarks, helping visitors connect with different parts of the town that make it unique.

The project began with the original signs near Worthing Station, which were delivered in partnership with West Sussex County Council and provided a strong foundation for a wider town centre wayfinding scheme.

With support from the government's UK Shared Prosperity Fund, the network has now expanded with eight new monoliths placed across the town centre.

Developed in collaboration with local creatives, heritage specialists, businesses and community groups, the signs reflect the pride people feel for Worthing and the shared ambition to make the town more welcoming, accessible and enjoyable to explore.

To help visitors find their way, the town centre has been divided into four distinct zones, each represented by its own colour and shape. Together, they help make exploring the town easier while celebrating the different character of each area.

Use the guide below to find out more about the four zones:

East Beach

Worthing's seafront comes alive at East Beach, where visitors can enjoy everything from artist studios and independent cafés to watersports and outdoor activities. With gardens, a splash pad, playground and fitness facilities all nearby, it's a great place to relax, stay active and enjoy the coast.

Photos: Worthing Wayfinding signs - East Beach - outside Splashpoint Leisure Centre and by the beach

West End

Known for its independent spirit, the West End is home to a variety of unique shops, welcoming bars, cafés and restaurants, and a range of health, beauty and leisure businesses. It's a great area to browse, unwind and discover local favourites.

Photos: Worthing Wayfinding signs - West End - in Montague Streat and by the beach

Town Centre

The heart of Worthing's shopping and dining offer, the town centre combines well-known high street brands with a mix of independent businesses. From cafés and restaurants to health, beauty and leisure services, there's plenty to explore throughout the day and into the evening.

Photos: Worthing Wayfinding signs - Town Centre - in Warwick Street and by the beach

Civic Quarter

The Civic Quarter brings together many of Worthing's key public, cultural and civic buildings. Home to Worthing Town Hall, Worthing Museum & Gallery, Worthing Library, Portland House, Assembly Hall and Connaught Theatre, as well as the law courts, it is a hub for culture, community and public services.

Photo: Worthing Wayfinding sign - Civic Quarter - outside Worthing Town Hall

How to get involved

The new wayfinding signs are just one part of a wider effort to make Worthing easier to explore, support local businesses and encourage people to discover more of what the town has to offer beyond the traditional high street.

They also complement ongoing placemaking projects across the town, including public art and murals, helping to celebrate Worthing's creativity, character and independent spirit. The project has been delivered locally wherever possible, showcasing local talent and supporting the local economy.

The colours, icons and district identities have been created to be shared and adopted by the wider community. Whether you're a business, community group, cultural organisation or local resident, we invite you to help bring these areas to life.

We're planning to develop a range of posters, stickers and social media graphics that local businesses and organisations can use in their marketing, at events, or in shop windows. These digital and printed assets will be shaped by feedback from the community, so we'd love to hear what would be most useful to you. Please share your ideas by contacting our neighbourhood team using the email address below.

Future phases of the project could include new trails, public art or murals that build on the district identities and create an even stronger sense of place across the town.

We would like to thank those local businesses, creative individuals and organisations that have helped create these colourful, distinctive designs and build the eight new monoliths that we hope will be a real asset for our residents and visitors.

To find out more about the new wayfinding monoliths, contact:

• neighbourhood@adur-worthing.gov.uk

Photos: Worthing Wayfinding signs - two people looking at one of the signs, and another of the signs by the beach

Back to top