Visitor economy

Worthing first became popular as a visitor destination in the eighteenth century, as the health benefits of bathing in saltwater became widely known. Good transport links and proximity to London have ensured it has continued to be popular for day trips and short leisure breaks ever since.

The value of Worthing's visitor economy today

Today tourism is one of the key drivers for Worthing's local economy and plays a key role in changing perceptions about the town. With many young families and couples moving to the area in recent years the town's demographic has changed, bringing a fresh energy and renewed vibrancy. The global trend for experience led tourism, with a focus on arts and creativity, wellbeing and the natural environment has also played to Worthing's strengths.

The value of Worthing's tourism industry continues to grow year on year:

• 2014 - £183.5 million
• 2015 - No figures available
• 2016 - £191.5 million
• 2017 - £187 million
• 2018 - £211.9 million
• 2019 - £216.7 million
• 2020 - COVID-19 pandemic - no figures available

Time for Worthing

Time for Worthing is the town's place brand; encouraging inward investment and civic pride and promoting Worthing as an exciting visitor destination.

Time for Worthing celebrates all that Worthing has to offer, from the active outdoors lifestyle - walking, cycling and water sports, offered by the sea and proximity to the South Downs National Park, to the town's celebrated arts venues, thriving food and drink scene and independent shops.

For more information about what to do in Worthing and upcoming events please visit:

• Time for Worthing website

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