Rollout of the new yellow fish campaign continues in Adur and Worthing

Released: Monday, 15 September 2025

The rollout of a new campaign aimed at helping improve local seawater quality continued across Worthing and Shoreham on Friday 12th September 2025, with the support of local volunteers.

Stickers featuring yellow fish and the catchphrase “only rain down the drain” have been placed beside dozens of of the area's road surface drains to highlight the damage that can be done when waste enters infrastructure linking straight to sea.

The national campaign has been brought to Adur and Worthing in partnership with Southern Water and the Environment Agency, our partners primarily responsible for water quality.

As a coastal area, there are many road surface drains, particularly along coastal roads and paths, which are designed to transport rainwater to outlet pipes along our foreshore.

Due to their direct connection to our coastal waters, this means that any waste - including paint, chemicals and even campervan waste or dog mess - entering the area's road surface drains impacts local water quality as a result.

To raise awareness of the issue, we have placed the yellow fish beside road surface drains at sites along the seafronts in Goring, Worthing and Shoreham. We have also tied signs to posts, so people can find out more about the symbol's meaning.

There are multiple sources of pollution affecting our coastline which we're working to help tackle with our partners, and we hope this campaign can help lead to some positive improvements, whether big or small, for the benefit of all.

To find out more about our bathing sites, including who does what, visit our website: