Visitor Experience and Marketing Officer
Judy joined the local authority just under a year ago as the Councils Visitor Experience and Marketing Officer and has brought a fresh approach to tourism in Worthing.
With the aim of bringing marketing in line with the changing demographic of the town - successes to date including developing a good relationship with visitor related businesses, introducing the new Discover Worthing branding, the launch of the new Discover Worthing website.
At the weekend you'll generally find Judy outdoors - swimming in the sea, cycling or walking on the South Downs.
You can read Judy's current 2018 blog posts on this page below - or click here to read her archive of 2017 blog posts ...
Welcome back to my weekly blog post on all thing tourism related in Worthing.
We’ve been working extra hard over the last few months to get things ship shape for the visitor season which will begin in earnest at Easter. So much has been going on behind the scenes, much of which will remain under wraps for the next few weeks, so watch this space ...
One of the main projects which I have been working on though, has been the new 2018/19 Discover Worthing Visitor Guide which is due to be delivered to me today.
After many months of work, consultation, amends, more amends ... I can’t believe we’ll finally get the real thing. Despite having worked on it for so long, the nervous, excited, anticipation of arrival is much like having a baby! I'm just hoping for a smooth delivery this afternoon – wish me luck !
I’m really looking forward to getting the new guide out to local accommodation providers over the next couple of weeks along with a pack of other information to enhance the visitor experience.
Tomorrow will begin the process of getting the guide out into the public domain.
I will be spending the day at the first of a series of upcoming leaflet exchanges across Sussex.
These provide a great opportunity for accommodation providers and members of the public in to pick up information.
From my part it’s also a good way to catch up with other local attractions, check out their publicity materials and generally get a feel for what the rest of Sussex are up to with regards to promotion. It's always good to keep an eye out for opportunities for partnership working and new and innovative ways to promote Discover Worthing.
If you have any ideas, it will be a pleasure to hear from you!
Judy's off this week so the blogging reins are handed over to Zara Brazil, the events and tourism team co-ordinator, to give you some half-term inspiration around town.
Hello, it's Zara here! I know it seems like Christmas has only just finished, but with the nights slowly getting lighter spring is definitely on its way (great news!)
February Half Term has crept up on us, so if you are stuck for ideas of what to do with the kids next week then this blog post is for you! I have pulled together some great activities that are taking place in Worthing, so wrap up warm and have a great week out.
February Half Term activities in Worthing - 2018
Noggin the Nog, Worthing Theatres:
Saturday 10th February, 11:30am & 2:30pm
Kids of all ages will enjoy these tales of Noggin created by Oliver Postgate & Peter Firmin.
13th, 15th & 16th February, from 10:30am
Worthing Museum are running three fun workshops during half term. These include making a Valentines Card, handling and replicating fossils and the chance to learn more about the Romans with Family Art Friday! Prices from £2.50.
Activus Valentine's Disco Party:
Friday 9th February, 3:30pm
Start the half term in style at Activus with Next Generation Disco! The party includes entry to the soft play and sensory room, a delicious meal, Valentines card workshop and Disco party entertainer! Tickets are £9.50 per child, it is recommended to book in advance on 01903 231117.
RSOPA Half Term Club:
12th, 13th & 14th February from 9am
If your children love to dance then this half term club is for them! From 'The Greatest Showman' and 'Pitch Perfect' routines to Love themed crafts and card making, there's something to suit children with all interests. Perfect for working parents too as it's a drop at the door policy.
Brain Teasers at St Paul's:
Friday 16th February, 7:30pm
This unique show is great for older families as it features hypnosis, mesmerism and mind reading to create mind boggling effects! Enjoy the talents of two professional entertainers in the field of psychological entertainment, Rick Martyn and Benjamin Hasker. Tickets £10, children must be 12+.
Art-Ful Pottery Café:
Open every day except Mondays
Art-Ful is a great place for kids & adults to get creative including pottery painting, build a teddy bear and clay building. Make sure you book in advance: 01903 532818.
South Downs Leisure:
Half Term activity programme
If you will be working during half term then these 'Drop off and go' sessions are great for children aged 5 to 16 years old. The fully supervised sessions run from 8:30am to 6pm, call 01903 905050 for more information or to book.
So welcome back to my blog pots on all thing Visitor Economy and sincere apologies for the absence of blog post last week (what do you mean you didn't notice?!)
I can't believe it's February already - signs of spring and a faint warmth to the sun means sunny times are just around the corner - hooray!
Here in the Visitor Economy Team (I say team - it's really just me and my trusty co-pilot Zara Brazil) we have been very busy planning a marketing action plan for 2018.
We're aiming to get the Discover Worthing message out across the South East of England this summer using a variety of both on and off line marketing techniques.
As I'm sure I've said before partnership working really is key to the success of spreading the Discover Worthing brand. To do this alone would require really deep pockets, something that we just don't have the budget to do.
With this in mind, we have to work with others and be a little creative.
To give you a few examples, I have a meeting with Southern Rail's Marketing Team today to talk about ways they can support with promotion of the visitor guide and Discover Worthing Marketing - exciting!
Following that I'm popping along to the Worthing Hospitality Association to present to them our proposed marketing strategy for the coming year.
Linking in and looking for ways to work jointly with local businesses is an important element of our work.
I'm hoping we can discuss ways in which we can work in partnership to help extend the length of stay for visitors to the town and spread the word about Worthing as a fantastic visitor destination.
And if you want to join our team by working with us to promote this amazing borough, I'd love to hear from you.
Photo: Partnership working the key to success
Welcome back to my second blog post of 2018!
Last week I outlined my top tips for getting that winter health kick around Worthing.
This week ... well frankly I'm happy to draw a line under winter and move forwards with spring! I can't wait for a bit of warm weather.
Work wise, I'm looking ahead to spring and summer 2018. This week I've been very busy planning the programme of marketing, information provision and projects to enhance the summer season for visitors to Worthing.
2017 was a really productive year for the visitor economy!
We have new Discover Worthing branding, an inspiring new website, launched the Donkey Bike hire scheme, have grown our social media following considerably and have a new visitor guide waiting in the wings for launch at the end of February.
Looking forward to 2018, one of my key objectives is to extend our marketing reach to take in both Staycationers and Daycationers across the whole of the South East of England.
We need to grab the public's attention and create a buzz both on and offline.
This year, we'll also be looking at ways of improving information provision in Worthing itself.
Our third objective is about enhancing the visitor experience - coming up with innovative ways to encourage people to extend the length of their stay in the town.
I can't reveal all at this time but rest assured we've got some really exciting projects in the pipeline which will share local knowledge to different audiences using technology and through more traditional methods ... More information soon ... Watch this space!
See also: Discover Worthing website
Photo: Looking out to sea over the The Lido and Worthing Pier on Worthing Seafront
Welcome back to my first blog post of 2018, we're well over the excesses of Christmas now - all that grub, booze, lying on the sofa eating chocolate is a thing of the past.
I, like most of the country it seems, have embarked on another good old January detox - no meat, no booze, tea or coffee for a month! There's no denying it, having now broken through the pain barrier (that first week is always a killer) I am now feeling pretty great - clear headed, sleeping well, happy and healthy with a good dollop of righteousness !
Let's face it though, there's no point being a goody two shoes just for four weeks, somehow we've got to keep the health kick going for the other 334 days of 2018. As we all know it's not just about the diet, getting that body moving in some shape or form goes hand in hand with feeling good.
So here's my Worthing top pick for health and wellbeing in 2018:
1. Walking - so obvious and so free! This one's a no brainer in Worthing - our flat wide prom with those far reaching views are good for your soul at whatever pace you are going. For a change of scene take yourself up to Cissbury Ring - being surrounded by green makes a very therapeutic balance to the concrete world we live in. For more of a challenge why not get a gang together and stride out as a group along the South Downs Way.
2. Running - if you fancy upping the pace a little, a gentle jog is a great way to get the body moving and the heart pumping. Once you're up to 5km or can run for about 25 mins you could try out Worthing Park Run - every Saturday 9am from Coast Café or Good Gym whereby you run to help people and projects in Worthing both free.
3. Swimming - perfect for all ages, Worthing is so lucky to have Splashpoint Leisure Centre and even luckier to have the sea on its doorstep. Start now in the pool, with a view to braving the real thing come summer - you won't regret it.
4. The Spa @ Splashpoint - small but beautifully formed with a sauna, steam room and warm beds which overlook the sea, like a mini break on your doorstep.
6. Hotpod Yoga - join the hot yoga phenomenon, classes take place in an inflatable purple pod heated to 37 degrees.
7. Health Food Shops - check out ShoreBeing Natural Foods on High Street in Worthing for all your health food needs.
8. If you'd rather just have it prepared for you try Health Café NRG Cavern on Bath Place in Worthing which serves up protein boosting smoothies, fresh fruit juices and a range of balanced, clean grub or Orchard Café on the High Street who offer healthy home-made and Vegan options.
9. Don't forget if you are a resident of the town and have any questions at all about mind or body you can contact Adur and Worthing's Wellbeing Team who are on hand with advice and support.
10. Finally remember that one of the best ways to improve your own well- being is to help others. So why not do a good turn and drop off any unwanted or excess food items or toiletries to the Worthing Food Bank which is located at the Worthing Tabernacle, Jubilee Church, 51-63 St Dunstan's Road, Worthing, BN13 1AA.
Photo: Couple walking their dog on the beach at low tide
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