Worthing's streets are made for walking as new trails targets tourists
Released: Wednesday, 27 March 2019
Two new walking trails designed to get visitors to see a different side of Worthing have been launched to great acclaim.
To kick off #EnglishTourismWeek, Discover Worthing have joined with the Worthing Society to unveil the routes which offer visitors a unique insight into the town's local history and heritage.
The Crumbs City Trail is an app based trail which can be downloaded for free from a mobile phone and takes users from the start point of Worthing Museum on a grand walking tour around town finishing at the pier.
Designed to appeal to all ages, Crumbs Worthing combines a walking trail, treasure hunt and trivia quiz rolled into one and includes local 'eye spy' clues, perfect for younger members of the family.
To complement this, and for visitors who prefer a more traditional approach, the Worthing Society have relaunched their historic Blue Plaque Trail Leaflet which highlights the residencies of some of Worthing's most prominent local residents.
Both trails are part of a growing number of products on offer which enhance the visitor experience in the town.
Councillor Kevin Jenkins, Worthing Borough Council's Executive Member for Regeneration, which includes tourism, said:
“Tourism is vitally important to the local economy and trails such as this, which provide a free and fun activity for visitors all year round, help build our offer to visitors from far and wide.”
“I'm delighted to see the positive reaction so far to these trails with even those who have lived here for years discovering new parts of our town.”
“With the summer on its way, I look forward to seeing more people take up this offer so that they can find out for themselves all about our amazing heritage on their own two feet.”
Susan Belton, Chair of the Worthing Society, said:
"We hope the new trails will add to our visitors enjoyment of this unique seaside town and help to contribute to a vibrant local tourist economy. The walks go past many of Worthing's attractive restaurants and coffee shops. Residents too may a enjoy unlocking the secrets of Worthing's varied social history".
Since the launch of its fresh new visitor brand Discover Worthing, the Council's tourism arm has been working hard to develop initiatives which put Worthing back on the map as a visitor destination.
These include the popular Donkey Bike hire scheme, which was the first of its type in Sussex, and the Greeters Scheme which allows visitors to book a one-to-one meet up with a local guide.
These new initiatives, combined with the steady growth in popularity of the 'staycation' in the last few years, have seen Worthing's reputation as a friendly resort with excellent links spread far and wide.
In 2017 Worthing saw a total of over 0.3 million overnight visitors plus a further 3.5 million day visitors, results are now due for 2018 and it's hoped that number will continue to grow in 2019.
The Crumbs City Trails app (see icon right) can be downloaded for free from your mobile phone. Once installed look for the 'Worthing' trail.
The Blue Plaques trail leaflet is available to pick up from 1st April 2019 from the Worthing Museum info point, the Pavilion Theatre Foyer and Worthing Station.
For more details about tourism in Worthing see: Discover Worthing website
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