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Bike Hire Scheme arrives in Worthing

Released: Thursday, 29 June 2017

PR17-083 - Tara Page and Emily Wilson, of Miss Mollys, help launch the new bike hire scheme in Worthing

A pioneering new cycle scheme has launched in Worthing with the aim of encouraging visitors to tell friends and family 'Wish You Were Here'.

The south coast resort is following in the footsteps of cities like London, Paris and San Francisco in becoming the first place in Sussex to launch a bike hire scheme.

From today (Thursday, 29th June 2017), locals and visitors will be able to hire one of a number of distinctive orange cycles, known as 'Donkey Bikes', to get out and about and discover the seaside town.

The scheme was launched today as dignitaries, operators and local businesses used the bikes to recreate one of the most iconic images ever shot on Worthing seafront - as a group of girls in vintage dresses pose like Emily Lloyd in the 1980s British film 'Wish You Were Here'.

Councillor Kevin Jenkins, Worthing Borough Council's executive member for regeneration, said:

“With a beautiful promenade stretching for miles and a bustling town centre with very few inclines, there's no better way to get around Worthing than by bike.”

“I'm delighted to welcome this scheme to the town as part of our programme to promote Worthing to the wider area.”

“I'm sure it will be a hit with not only the millions of visitors we welcome every year, but also locals keen to try to discover the town from a new perspective, and all while keeping fit.”

Discover Worthing, the tourism arm of Worthing Borough Council, has been working with local businesses, Cycle Brighton and Danish company Donkey Republic to provide the service.

Wannabe cyclists can rent a bike in a matter of minutes - and all in just a few clicks on their mobile phone by visiting the Donkey.bike app (on the Discover Worthing website).

Bikes can be unlocked from three docking stations set up around the town - two on the seafront and another at the Warwick Street end of Steyne Gardens.

To start with, about 20 bikes will be made available to the public. If successful, this could be expanded and include more locations.

The aim is to encourage visitors and residents a chance to see the town from a new perspective while getting about on two wheels at a leisurely pace.

Bikes are available to hire for as little as £6 a go and are available 24 hours a day, seven days a week.

Helmets are not provided but cyclists are encouraged to bring their own or hire them from local outlets.

Judy Fox, Worthing Borough Council's Visitor Experience and Marketing Officer, said:

“Using the Donkey.bike App you find and unlock a bike with your mobile phone meaning it's easier than ever to rent a bike whenever and saddle up in just a few clicks.”

“No internet connection is required, no docking stations, no cash, no ID cards or deposits, no rental shop staff or opening hours - just absolute freedom to Discover Worthing by bike.”

The launch comes just weeks after Worthing Borough Council rebranded its tourism arm Discover Worthing.

For those seeking further inspiration, a series of cycle routes have been created and made available on the Discover Worthing website.

The idea has the backing of businesses across the town - including local business Miss Molly's Milkshakes, a 1950s-style milkshake restaurant in the Guildbourne Centre, whose staff came along to the launch to try out the bikes.

Emily Wilson, of Miss Molly's, said:

“It was really good fun and I enjoyed every minute of it. The bikes are beautiful, easy to ride and very comfortable. There are never enough bikes around so when you have friends of families to visit it is perfect to get out and about.”

JP Saville, of Quest Adventure cycling shop, said:

“On behalf of the Worthing Cycle Forum we welcome anything that promotes safer cycling in Worthing and the new pioneering bike hire scheme is sure to help make Worthing a more bicycle friendly town.”

Photo: Worthing has launched the first bike hire scheme in Sussex - one of the new hire bikes, known as 'Donkey Bikes'

PR17-083 - Worthing has launched the first bike hire scheme in Sussex - one of the new bikes

Photo: Tara Page, Emily Wilson and Zara Black recreate 'Wish You Were Here' to help launch Worthing's new bike hire scheme

PR17-083 - Tara Page, Emily Wilson and Zara Black help launch the new bike hire scheme in Worthing

Photo: Dignitaries and local businesses come together to recreate 'Wish You Were Here' for the launch of the Worthing bike hire scheme

PR17-083 - Dignitaries and local businesses recreate Wish You Were Here at launch of new bike hire scheme

Left to right (above): Tara Page, Emily Wilson, Alex Harman Mayor of Worthing, Zara Brazil, Cllr Kevin Jenkins, Cllr Bryan Turner and Cllr Val Turner

See also:

(PR17-083)

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