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Bold interactive digital installation to light up Worthing town centre

Released: Wednesday, 01 March 2017

Leading digital artists, As Described, in partnership with Colonnade House are delighted to announce that they have been successful in securing Arts Council funding, for their digital public art installation 'Geminate II' for Worthing from March 21st to April 2nd 2017.

Worthing is the second instance that artists Adam Seaman and Jim Horsfield will be installing their interactive digital light project, but their work has been enjoyed by music fans all over the world, thanks to their professional collaborations with artists such as Portishead and Beardyman.

Artists Adam Seaman and Jim Horsfield launched the first Geminate project simultaneously in the vacant Co-op department store window in Ipswich and the Town Hall in Lens, France. They are now collaborating with award winning and Oscar nominated composer Andrew Phillips and movement choreographer Jennifer Irons whose credits include the Rugby League World Cup 2013 Opening Ceremony, together they will bring Geminate II to Worthing. This edition will feature multiple motion capture cameras and an interactive soundtrack.

The installation will be located in the main gallery of Colonnade House (Warwick Street). and will turn the exterior windows into an interactive screen. Each evening, the windows of Colonnade House will be transformed into a playful canvas that will capture people's movements into colourful digital abstractions.

Adam Seaman says:

“Jim and I are really looking forward to presenting our latest version of this exciting project to participants in my home town at Colonnade House next month. We would like to thank Adur & Worthing Trust and Worthing Borough Council for being so supportive in their commitment to bringing engaging public artwork to the area. We're really looking forward to seeing how people interact and play with the projections.”

Adam Seaman is based in Worthing and is co-director along with Jim Horsfield of As Described, a creative video company that works nationally and internationally on video production and live events for festivals, bands and brands including, Brighton Festival, Madness and the Samsung Olympic Torch Relay.

As well as funding from the Arts Council, the project is supported by Worthing Borough Council and is part of the programme at Colonnade House, Worthing's Creative Hub which has been set up with funding from the Coastal Communities Fund. The Creative Hub is managed jointly by Worthing Borough Council and Adur & Worthing Trust.

Councillor Dr Heather Mercer, Executive Member for Customer Services at Worthing Borough Council, says:

“This is a really exciting use of the space at Colonnade House.”

“I have been delighted to see the way that Colonnade House, restored with such care and reopened last year, has become an innovative part of Worthing's creative scene. We have some incredible artists in the Borough, and I'm delighted to say that the Borough Council is committed to promoting the growth of the arts and culture in Worthing.”

Karen Simporis, Chair of the Adur and Worthing Trust, adds:

“The Adur & Worthing Trust welcomes another opportunity to reinvent Worthing's image with this exciting interactive project in the centre of our town.

“We look forward to new and old audiences having fun whilst experimenting with it and debating the creative use of digital technology.”

For more details about the project please see:

For more information contact:

Images: from Geminate project, Ipswich (credit As Described)

PR17-020 - Geminate II - photo 1

PR17-020 - Geminate II - photo 2

PR17-020 - Geminate II - photo 3

Lottery Funded - Arts Council England (small banner logo)

A&W Trust (Commit to Culture), Worthing BC and Coastal Communities Fund logos


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