Promoting your event: Guidance for Charitable Organisations, Community Groups and Commercial Businesses
What is fly posting?
Fly posting is where posters and fliers are put on property and vehicles without permission and is defined as:
"the display of advertising material on buildings and street furniture without the consent of the owner, contrary to the provisions of the Regulations."
Councils can take action against those responsible for fly posting, remove illegal posters and placards and recover the costs incurred in doing so.
Councils can also order owners of a property to remove any posters displayed and issue fines to owners who refuse to do so. Legislation to assist with the removal of fly posting can be found under:
- 'Section 224 of the Town & Planning Act 1990': it is an offence for any person to display an advertisement in contravention of the regulations. The relevant legislation is contained within the 'Town and Country Planning (Control of Advertisements) Regulations 1992'. Any person contravening the legislation is liable on summary conviction to a fine, currently not exceeding £2,500. This was increased under the provision of the 'Anti-Social Behaviour Act 2003'. In the case of a continuing offence there is a fine of £250 for each day on which the offence continues after conviction.
- 'Section 132 of the Highway Act 1980': it is an offence for any person to paint or in any way inscribe or affix any picture, letter or sign on the surface of the highway, any tree, or structure without consent of the Highway Authority. If guilty of an offence the person can be liable to a fine of up to £1,000, or in the case of a second offence £2,500.
The 'Clean Neighbourhoods and Environment Act 2005' received Royal Assent in April 2005 and a particular emphasis throughout the act is a greater use of Fixed Penalty Notices (FPNs) for the offence of fly posting.
Use of Council Open Spaces and Property
Organisers of events using Council owned open spaces or property for events and funfairs are reminded that amongst the terms and conditions for their use is the following requirement:
“In accordance with Council policies, undertake not to advertise the event using the technique of 'fly posting'”
Your compliance with, and enforcement of, these terms and conditions is essential and disregard of any points will mean you will not be given consideration for such use of the site in the future
Removal of Posters, Boards or Banners erected without Permission
Adur & Worthing Councils have a joint contract for graffiti and fly posting removal working with West Sussex County Council.
In accordance with appropriate legislation unauthorised banners, boards or posters found on street furniture will be removed immediately and evidence will be taken for a potential prosecution.
Adur District Council is keen to support local groups and charities to help them promote their events and activities in the area without having an adverse impact on the street scene. It has therefore introduced opportunities for charitable groups and not-for-profit organisations to promote their community events responsibly using community notice boards within bus shelters and at designated banner and board display sites on Council land. An application form is included below for those charitable groups and not-for-profit organisations, who would like to promote an event using the notice boards and display sites.
Unauthorised notices, posters and banners are considered to be fly posting, which can contribute to an impression of 'urban decay'. Fly posting is illegal. Adur District Council takes a zero tolerance policy to unauthorised fly posting.
Application for the Display of Posters using Community Notice Boards
Please note: Due to essential repair works, this service area is currently under review. Updates will be provided in due course. The service area for display banners and boards remains unaffected.
Application for the Display of Banners and Boards at Designated Sites
Applications for the display of banners and boards at designated sites across Adur must be received at least four weeks before the event. These sites are now available for commercial businesses and events as well as charitable groups and not-for-profit organisations. Applications will be considered with the following conditions:
- Advertisement of local community events by charitable groups and not-for-profit organisations is available free of charge
- Advertisement of commercial events is available subject to a weekly fee
- The applicant is responsible for ensuring that they have adequate and suitable public liability insurance. A copy of the certificate will be required upon approval of application
- The safe fixing and removal of banners or display boards is the responsibility of the applicant, once they have received notification of approval
- Applicants must ensure that banners and boards are securely attached at all times
- Adur District Council reserve the right to remove any banner or board that is considered insecure, inappropriate or of a size in excess of that agreed
- The positioning of any banner or board must not cause a conflict with any road users and road safety
- Banners and boards must be removed immediately after the event
Banners and display boards must conform to the following:
- No banner to exceed 2.5 metres in length and 1 metre in depth; no board to exceed 1 square metre
- No banner or board to be installed more than two weeks prior to the event and must be removed immediately afterwards
- Each site has been surveyed to allow for a maximum number of banners/boards at any one time; this number cannot be exceeded
- Applications will be considered on a first come, first served basis
Locations and Sites Available for the display of Banners and Boards
- SHR001 Buckingham Park: 3 spaces available
- SHR002 Adur Recreation Ground: 3 spaces available
- SHR003 Ham Rec. (facing north), Eastern Avenue: 2 spaces available
- SHR004 Ham Rec. (facing south), Brighton Road: 4 spaces available
- SHR005 Eastern Avenue allotments: 6 spaces available (3 north, 3 south)
- SHR006 Middle Road allotments: 3 spaces available
- SHR007 Coronation Green (west of foot bridge): 6 spaces available
Southwick / Fishersgate:
- SWK001 Southwick Green facing Southwick Square: 4 spaces available
- SWK002 Fishersgate Recreation Ground: 3 spaces available
- LAN001 Lancing Manor (to the east of bus shelter): 5 spaces available
Apply now to display your event banner(s) or board(s)
- Application form to reserve a banner site in Adur towns (to type into) (46KB)
- Application form to reserve a banner site in Adur towns (to hand write) (13KB)
Application for the Display of 6-Sheet Posters in Bus Shelter Media Panels
Please note: This service area is currently under review. Updates will be provided in due course. The service area for display banners and boards remains unaffected.
The Worthing Town Centre Initiative has access to five advertising rotundas; three in Montague Street and two on the promenade. These are primarily in place to promote events and activities in Worthing and as such these local events will be given priority over any other advertising.
Sites can only be booked directly via the Worthing Town Centre Initiative, subject to availability and general conditions. A monthly rate applies, depending on the size of the poster and if you are a BID Levy Payer
For information about how to display your poster in one of the advertising sites in Worthing, please see the:
'Discover Worthing' is Adur & Worthing Councils' Official Tourism Information website for Worthing and the surrounding areas.
To include details of your event within the 'What's On' section, please submit your details via the Discover Worthing website, see:
Other ideas to promote your event include:
- Press releases to local media such as newspapers and radio stations
- Features in newsletters and magazines produced by local interest groups and town centre initiatives
- Town or local interest websites
- Leaflets using door to door delivery
- in local businesses and other public buildings such as: libraries; leisure centres; community centres (eg see Southwick Community Centre website, Shoreham Centre website and Ropetackle Arts Centre website); health centres, doctors, dentists, etc (see NHS find a service website)
- Information boards at local railway stations or see the Network Rail website
Contact Adur Town Centres - Place and Investment Team
Adur Town Centres & Street Scene Coordinator,
Adur & Worthing Councils,
9 Commerce Way,
Lancing Business Park,
Contact Worthing Town Centre Initiative
See also the Worthing Town Centre Initiative website
Worthing Town Centre Initiative
7 Chapel Road,